“Your Home for the Holidays” Campaign

This campaign marked the official launch of Hammacher Schlemmer’s holiday décor and early gift assortment. Centered around the familiar phrase “home for the holidays,” the concept positioned Hammacher as the home for holiday décor—for your home. The integrated rollout included an 80-page holiday preview catalog featuring 73 new products, a homepage build, social media and print ads, direct mail, and package inserts. Product photography was styled to be aspirational yet achievable, presenting décor as fresh, sparkling, and cozy—designed to inspire customers to bring the season’s magic into their own spaces.