Winter Refresh Campaign

The Winter Refresh Campaign was designed as a breath of fresh air—launched in January following an extensive holiday push, it offered a calming, light filled reset that introduced 65 new products perfectly suited for the post holiday season. To showcase both our new offerings and key carryover bestsellers, we rolled out a refreshed homepage, an 80 page catalog, a full email series, social media ads, postcards, and print ad placements. This page highlights a selection of the marketing assets created for the campaign.